WINN-DIXIE TO GEAR UP NASCAR LINE

MONTGOMERY, Ala. -- The Winn-Dixie Stores division here is planning to expand the line of National Association for Stock Car Auto Racing-themed clothing and accessories it developed as part of its sponsorship of a Nascar race driver.For the past three years, the 111-store division of Jacksonville, Fla.-based Winn-Dixie has jump-started profitable, general merchandise impulse sales by merchandising

MONTGOMERY, Ala. -- The Winn-Dixie Stores division here is planning to expand the line of National Association for Stock Car Auto Racing-themed clothing and accessories it developed as part of its sponsorship of a Nascar race driver.

For the past three years, the 111-store division of Jacksonville, Fla.-based Winn-Dixie has jump-started profitable, general merchandise impulse sales by merchandising the mix of Nascar-themed sweatshirts, T-shirts, hats, miniature racing cars and picnic

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