WINN-DIXIE TO LAUNCH TV SHOPPING PROGRAM

JACKSONVILLE, Fla. -- Winn-Dixie Stores here, involved in shop-by-phone services for two years, will go one better this fall when it becomes the first supermarket to offer interactive television shopping.The arrangement with Shoppers Express, Bethesda, Md., for a pilot program in the Orlando market was described as an extension of Winn-Dixie's shop-at-home service, which is available in about 20 major

JACKSONVILLE, Fla. -- Winn-Dixie Stores here, involved in shop-by-phone services for two years, will go one better this fall when it becomes the first supermarket to offer interactive television shopping.

The arrangement with Shoppers Express, Bethesda, Md., for a pilot program in the Orlando market was described as an extension of Winn-Dixie's shop-at-home service, which is available in about 20 major markets within 10 Winn-Dixie divisions.

Home shoppers in the test market wh

Register to view the full article

Already a member? .