WINN-DIXIE LAUNCHES SALES-BUILDING EFFORT

JACKSONVILLE, Fla. -- Winn-Dixie Stores here said last week it will launch a new TV campaign in the fall to grow its sales base now that its restructuring efforts are virtually completed."As we seek to grow sales, we will undertake a new targeted marketing effort," Al Rowland, president and chief executive officer, said. The company has hired a new advertising agency, he added, "and our new TV campaign

JACKSONVILLE, Fla. -- Winn-Dixie Stores here said last week it will launch a new TV campaign in the fall to grow its sales base now that its restructuring efforts are virtually completed.

"As we seek to grow sales, we will undertake a new targeted marketing effort," Al Rowland, president and chief executive officer, said. The company has hired a new advertising agency, he added, "and our new TV campaign will be unveiled later this year."

Rowland did not elaborate on the conte

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