JACKSONVILLE, Fla. -- A Ciera stainless steel cookware promotion that has already run at two Winn-Dixie divisions may roll out to others.
"It's a good continuity promotion for supermarkets," said Gerald Steele, director of marketing at Winn-Dixie's Atlanta division. "The products are durable, and their department store quality make it highly appealing to customers."
The 12-week promotion concluded at the 98-unit Atlanta division this month. Results were not known at press time