WINN-DIXIE MAY WIDEN COOKWARE EVENT

JACKSONVILLE, Fla. -- A Ciera stainless steel cookware promotion that has already run at two Winn-Dixie divisions may roll out to others."It's a good continuity promotion for supermarkets," said Gerald Steele, director of marketing at Winn-Dixie's Atlanta division. "The products are durable, and their department store quality make it highly appealing to customers."The 12-week promotion concluded at

JACKSONVILLE, Fla. -- A Ciera stainless steel cookware promotion that has already run at two Winn-Dixie divisions may roll out to others.

"It's a good continuity promotion for supermarkets," said Gerald Steele, director of marketing at Winn-Dixie's Atlanta division. "The products are durable, and their department store quality make it highly appealing to customers."

The 12-week promotion concluded at the 98-unit Atlanta division this month. Results were not known at press time

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