WINN-DIXIE PRICE COMPARISONS WEIGHED FOR FAIRNESS BY FTC

WASHINGTON (FNS) -- The Federal Trade Commission here is weighing whether Winn-Dixie Stores' "Every Day Lower Prices" campaign runs afoul of fairness laws governing advertising by drawing erroneous comparisons of competitors' prices.The issue has been referred to the FTC by the National Advertising Review Board, New York, a business-funded body that considers disputes between companies concerning

WASHINGTON (FNS) -- The Federal Trade Commission here is weighing whether Winn-Dixie Stores' "Every Day Lower Prices" campaign runs afoul of fairness laws governing advertising by drawing erroneous comparisons of competitors' prices.

The issue has been referred to the FTC by the National Advertising Review Board, New York, a business-funded body that considers disputes between companies concerning the fairness of advertising campaigns.

Many observers predict that the issues su

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