WINN-DIXIE PROMOTIONS HURT EARNINGS

JACKSONVILLE, Fla. -- Winn-Dixie Stores' "aggressive" sales-building activities had a dramatically negative effect on first quarter earnings because of a failure to control costs, James Kufeldt, president, said at the company's annual meeting last week.The retailer based here implemented a number of programs across its 14-state operating area last spring, including a marketing and advertising campaign

JACKSONVILLE, Fla. -- Winn-Dixie Stores' "aggressive" sales-building activities had a dramatically negative effect on first quarter earnings because of a failure to control costs, James Kufeldt, president, said at the company's annual meeting last week.

The retailer based here implemented a number of programs across its 14-state operating area last spring, including a marketing and advertising campaign for the core Marketplace format and promotional activities to attract more customer

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