WINN-DIXIE PUSHES EDLP WITH VALENTINE'S DAY FLIER

JACKSONVILLE, Fla. -- Winn-Dixie Stores here created a 16-page, in-store flier that celebrated Valentine's Day and showed off the chain's everyday low pricing on brand name grocery products."Stock Up on Sweets for Your Sweet," proclaimed the flier's cover, complete with cupids and hearts. More than $30 worth of coupons and refunds were offered on the flier's inside pages, which were bordered by more

JACKSONVILLE, Fla. -- Winn-Dixie Stores here created a 16-page, in-store flier that celebrated Valentine's Day and showed off the chain's everyday low pricing on brand name grocery products.

"Stock Up on Sweets for Your Sweet," proclaimed the flier's cover, complete with cupids and hearts. More than $30 worth of coupons and refunds were offered on the flier's inside pages, which were bordered by more Valentine hearts.

All the chain's divisions participated in the promotion, sa

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