WINN-DIXIE SPOTLIGHTS PRIVATE LABEL

JACKSONVILLE, Fla. -- The stars were out earlier this month as Winn-Dixie Stores here featured its private-label lines in newspaper and in-store advertising."You'll Take A Shine To Our Store Brands" read the headline in the biggest star used in a full-page advertisement. "Quality Products, Value Priced, Satisfaction Guaranteed." Other stars -- 14 of them -- listed Winn-Dixie's private-label lines,

JACKSONVILLE, Fla. -- The stars were out earlier this month as Winn-Dixie Stores here featured its private-label lines in newspaper and in-store advertising.

"You'll Take A Shine To Our Store Brands" read the headline in the biggest star used in a full-page advertisement. "Quality Products, Value Priced, Satisfaction Guaranteed." Other stars -- 14 of them -- listed Winn-Dixie's private-label lines, including Superbrand, Thrifty Maid, Crackin' Good and W-D Brand.

Among the prod

Register to view the full article

test - Advanced Registered User

Already a member? .