WINN-DIXIE TRIES DISPLAY FOR PRODUCTS SOLD ON TV

JACKSONVILLE, Fla. -- In a bid for higher nonfood volume, Winn-Dixie Stores here is merchandising products once sold exclusively on home-shopping TV programs in eight test stores in its Jacksonville division.The chain is displaying tabletop porcelain collectibles, giftware, licensed T-shirts and beauty care products on a 4-foot three-sided front-end endcap. The displays went into stores last month.

JACKSONVILLE, Fla. -- In a bid for higher nonfood volume, Winn-Dixie Stores here is merchandising products once sold exclusively on home-shopping TV programs in eight test stores in its Jacksonville division.

The chain is displaying tabletop porcelain collectibles, giftware, licensed T-shirts and beauty care products on a 4-foot three-sided front-end endcap. The displays went into stores last month. Most items retail from $5 for a "Precious Moments" collectible magnet to $70 for Ivana

Register to view the full article

test - Advanced Registered User

Already a member? .