JACKSONVILLE, Fla. -- Strengthening its foray into the loyalty card business, Winn-Dixie Stores here has introduced a wine club in its Florida units.
"Like Toasting? You'll love our new club," states the Winn-Dixie Web site, www.winndixie.com.
Winn-Dixie Wine Rewards Club members earn points each time they make a wine purchase. Points are linked to special discounts. At present, members who collect 200 points through Jan. 29 will get a $10 discount at the checkout, according