WINN-DIXIE UNIT DISPLAYS COMMITMENT TO HISPANICS

ORLANDO, Fla. -- Although many units of Winn-Dixie Stores carry specialty items for Hispanic shoppers, a retooled store here signals that the chain is experimenting with a major commitment to that market in its fresh-foods departments.In addition to staffing the store with 100% bilingual signage and personnel, the Jacksonville, Fla.-based chain injected a significant amount of new Hispanic items to

ORLANDO, Fla. -- Although many units of Winn-Dixie Stores carry specialty items for Hispanic shoppers, a retooled store here signals that the chain is experimenting with a major commitment to that market in its fresh-foods departments.

In addition to staffing the store with 100% bilingual signage and personnel, the Jacksonville, Fla.-based chain injected a significant amount of new Hispanic items to its 36,000-square-foot store near Orlando International Airport in mid-April.

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