WINN-DIXIE UNIT SCORES WITH DOLPHINS STRATEGY

MIAMI -- Since kicking off a grocery promotion with the Miami Dolphins pro football team, Winn-Dixie Stores already has seen a sizable return by customers.The Jacksonville, Fla.-based chain's Miami division, which has 125 stores, began its annual Fun Zone program with a full-page newspaper ad Aug. 17. The promotion, in its sixth year, gives shoppers a discount of up to $16 on a Dolphins ticket for

MIAMI -- Since kicking off a grocery promotion with the Miami Dolphins pro football team, Winn-Dixie Stores already has seen a sizable return by customers.

The Jacksonville, Fla.-based chain's Miami division, which has 125 stores, began its annual Fun Zone program with a full-page newspaper ad Aug. 17. The promotion, in its sixth year, gives shoppers a discount of up to $16 on a Dolphins ticket for buying certain groceries.

"There are approximately 180 items that customers can

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