WINNER IN THE INDEPENDENT CATEGORY: DOROTHY LANE MARKETS

While Dorothy Lane Markets may be best known for its Killer Brownies and other freshly prepared bakery items, the three-store independent has also carved out a reputation in IT., uses technology in the same way it markets foods -- to please its customers. Thus, Dorothy Lane has become one of the more innovative practitioners of targeted marketing through the analysis of loyalty card data, something

While Dorothy Lane Markets may be best known for its Killer Brownies and other freshly prepared bakery items, the three-store independent has also carved out a reputation in IT.

, uses technology in the same way it markets foods -- to please its customers. Thus, Dorothy Lane has become one of the more innovative practitioners of targeted marketing through the analysis of loyalty card data, something many chains have yet to achieve. The loyalty system ensures that its best customers ar

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