THE WINNERS CIRCLE

Supermarkets are becoming more of a playing field for sports-oriented promotions. Increasingly, chains and independents are plugging into activities linking them to race cars, the Super Bowl and a myriad of other sports activities.Retailers are sponsoring athletes and sports-related events. They are also linking loyalty-card programs and community giving efforts to sports-related activities.Retailers

Supermarkets are becoming more of a playing field for sports-oriented promotions. Increasingly, chains and independents are plugging into activities linking them to race cars, the Super Bowl and a myriad of other sports activities.

Retailers are sponsoring athletes and sports-related events. They are also linking loyalty-card programs and community giving efforts to sports-related activities.

Retailers see the link with athletics and racing as a means of competing with their p

Register to view the full article