DES PLAINES, Ill. -- Phillip Roos is more than surprised at the amount of attention caused by co-branding. "I'm flabbergasted, but gratified," admits Roos, the 35-year-old president of Delicious/R.W. Frookie Co. here.
e billing with eight brands: Chiquita, Land 'O Lakes, Welch's, Musselman's (Knouse Foods), Skippy (CPC International), Heath (Leaf), Butterfinger and Raisinets (both Nestle).
Roos became president one year ago, a month after Delicious Cookie Co. merged with R. W.