WINNING IN THE FOURTH QUARTER

Catalog titles in the home video sell-through market appear to be a strong and growing phenomenon, but supermarkets are finding that success in this category depends on intelligent buying and clever marketing.For the upcoming fourth quarter, many retailers agree that catalog releases can make for potentially lucrative gift sales. However, such older titles, while often smartly packaged as special

Catalog titles in the home video sell-through market appear to be a strong and growing phenomenon, but supermarkets are finding that success in this category depends on intelligent buying and clever marketing.

For the upcoming fourth quarter, many retailers agree that catalog releases can make for potentially lucrative gift sales. However, such older titles, while often smartly packaged as special collections, run the risk of being buried under the video avalanche of heavily promoted,

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