WINNING THE KIDS' GAME

While a few chains -- like Save Mart Supermarkets in Modesto, Calif.; Wegmans Food Markets, Rochester, N.Y. ; and Gooding's Supermarkets, Apopka, Fla. -- run comprehensive children's programs that encompass the fresh departments, most are woefully far behind when it comes to anything more than giving away cookies, industry observers told SN.ed consulting firm."You can win brand loyalty through the

While a few chains -- like Save Mart Supermarkets in Modesto, Calif.; Wegmans Food Markets, Rochester, N.Y. ; and Gooding's Supermarkets, Apopka, Fla. -- run comprehensive children's programs that encompass the fresh departments, most are woefully far behind when it comes to anything more than giving away cookies, industry observers told SN.

ed consulting firm.

"You can win brand loyalty through the kids. The best example of that is McDonald's. They have an absolute strangle

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