WINNING MARGIN

There's good news and bad news on the sell-through video front.The good news is that margins between cost and minimum advertised price are increasing. Distributor sources report that Disney will raise the MAP on two major upcoming titles -- "Lady and the Tramp" and "The Lion King: Simba's Pride" -- to $17.95, following the lead of other studios.Meanwhile, increased sales of catalog sell-through has

There's good news and bad news on the sell-through video front.

The good news is that margins between cost and minimum advertised price are increasing. Distributor sources report that Disney will raise the MAP on two major upcoming titles -- "Lady and the Tramp" and "The Lion King: Simba's Pride" -- to $17.95, following the lead of other studios.

Meanwhile, increased sales of catalog sell-through has boosted profits for the category, and more national consumer advertising

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