RYE BROOK, N.Y. -- Catering to consumers is the thrust of Spokane, Wash.-based Rosauers Supermarkets' cereal category management program, according to Post here, a division of Kraft Foods, Northfield, Ill.
sts Rosauers in managing the category.
"The retailer basically knows its customer base and geographic trading area," he said. "What we can provide is the understanding of what drives a particular category -- what are consumers looking for? What makes the category interesti