WISCONSIN CHEESE PROMOTION IS WHEELING INTO WIDER FOCUS

MADISON, Wis. -- The Wisconsin Milk Marketing Board's Hello Wisconsin promotional campaign for cheese is growing substantially since its introduction last year.The promotion combines a consumer-oriented sweepstakes and retail merchandising contest to draw attention to Wisconsin cheese in the stores, according to WMMB officials. It is running now and concludes at the end of the month.The total Hello

MADISON, Wis. -- The Wisconsin Milk Marketing Board's Hello Wisconsin promotional campaign for cheese is growing substantially since its introduction last year.

The promotion combines a consumer-oriented sweepstakes and retail merchandising contest to draw attention to Wisconsin cheese in the stores, according to WMMB officials. It is running now and concludes at the end of the month.

The total Hello Wisconsin program has been expanded this year to include more key retailers,

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