WISCONSIN GROUP SETS CHEESE EVENT

MADISON, Wis. -- The Wisconsin Milk Marketing Board here is launching next month what it terms its largest ever national promotion for Wisconsin cheese.It offers consumers a grand prize of $10,000 and 2,500 instant win prizes of 60 minutes' worth of free domestic phone calls.Some 18,000 point-of-sale kits are being distributed to supermarkets. Customized kits are available for merchandising in the

MADISON, Wis. -- The Wisconsin Milk Marketing Board here is launching next month what it terms its largest ever national promotion for Wisconsin cheese.

It offers consumers a grand prize of $10,000 and 2,500 instant win prizes of 60 minutes' worth of free domestic phone calls.

Some 18,000 point-of-sale kits are being distributed to supermarkets. Customized kits are available for merchandising in the dairy, deli or cheese shop sections of the store, and contain sweepstakes entr

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