CORUM, N.Y. -- At the grand opening of its newest unit here, retailer Wise Buys constructed the world's largest cereal display ever, using 100,800 10-ounce boxes, or 4,200 cases, of General Mills Cheerios.
The display was 80 feet long, 20 feet high and 40 feet wide. It was built under a giant tent in the parking lot. At 88 cents a box, Wise Buys reported selling 30% of the boxes during the 10-day promotion in November.
That's the kind of colossal loss-leader merchandising that