WISE BUYS UNIT DRIVES LOSS LEADER IN BIG WAY

CORUM, N.Y. -- At the grand opening of its newest unit here, retailer Wise Buys constructed the world's largest cereal display ever, using 100,800 10-ounce boxes, or 4,200 cases, of General Mills Cheerios.The display was 80 feet long, 20 feet high and 40 feet wide. It was built under a giant tent in the parking lot. At 88 cents a box, Wise Buys reported selling 30% of the boxes during the 10-day promotion

CORUM, N.Y. -- At the grand opening of its newest unit here, retailer Wise Buys constructed the world's largest cereal display ever, using 100,800 10-ounce boxes, or 4,200 cases, of General Mills Cheerios.

The display was 80 feet long, 20 feet high and 40 feet wide. It was built under a giant tent in the parking lot. At 88 cents a box, Wise Buys reported selling 30% of the boxes during the 10-day promotion in November.

That's the kind of colossal loss-leader merchandising that

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