Barbara Daugherty is no stranger to point-of-purchase advertising. Along with being involved in the POP business for almost 20 years, she has been active in Point of Purchase Advertising International for more than a decade.
Daugherty took her role at POPAI to a new level this year when she became POPAI's board chairman. Her one-year role ends in March 2004. Prior to being named chair, she served as treasurer and vice-chair.
Daugherty is the second brand marketer to serve as P