WOMEN BEHIND BARS

NEW YORK -- The $3 billion market for food bars is expected to more than double by 2007, thanks in large part to the popularity these items enjoy among U.S. women, according to The U.S. Market for Food Bars, a new report published by Packaged Facts here. The market includes nutrition bars, energy (or sports) bars, granola bars and cereal bars.ed. Marketers want to appeal to these consumers by focusing

NEW YORK -- The $3 billion market for food bars is expected to more than double by 2007, thanks in large part to the popularity these items enjoy among U.S. women, according to The U.S. Market for Food Bars, a new report published by Packaged Facts here. The market includes nutrition bars, energy (or sports) bars, granola bars and cereal bars.

ed. Marketers want to appeal to these consumers by focusing on the portability and wholesome ingredients in their food bar products. New offeri

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