Women Executives Discuss Shopability

ORLANDO, Fla. What do women executives connected with the food distribution industry think of their shopping experiences at supermarkets and other channels of trade? That question was put under the microscope at a seminar on the relative ease or difficulty of shopping a store at this month's Food Marketing Institute Midwinter Executive Conference here. (A brief overview of the seminar formed the basis

ORLANDO, Fla. — What do women executives connected with the food distribution industry think of their shopping experiences at supermarkets and other channels of trade?

That question was put under the microscope at a seminar on “shopability” — the relative ease or difficulty of shopping a store — at this month's Food Marketing Institute Midwinter Executive Conference here. (A brief overview of the seminar formed the basis of an editorial column in last week's SN.)

On the

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