Women's Movement

Old Home Foods may have an 80-year history, but there's nothing old about its marketing efforts. The company has kicked off a major integrated effort to reach its target demographic: women between the ages of 25 and 49. Along with a new ad campaign, the thrust of the initiative involves event marketing. In doing the latter, Old Home hopes to show women that it cares about them, their lives and their

Old Home Foods may have an 80-year history, but there's nothing old about its marketing efforts.

The company has kicked off a major integrated effort to reach its target demographic: women between the ages of 25 and 49. Along with a new ad campaign, the thrust of the initiative involves event marketing.

In doing the latter, Old Home hopes to show women that it cares about them, their lives and their interests, said Dave Holdsworth, Old Home's sales and marketing vice president

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TAGS: Marketing