WONDER BREAD ADDS CALCIUM

MINNEAPOLIS -- Interstate Bakeries Corp. here has launched a multimillion-dollar ad campaign highlighting the nutritional fortification of its popular Wonder brand white bread. The campaign will feature Professor Wonder, the familiar spokes-character. The new offering involves two spots: the first promotes the fact that Wonder Bread now has 200% more calcium than regular enriched bread. The second

MINNEAPOLIS -- Interstate Bakeries Corp. here has launched a multimillion-dollar ad campaign highlighting the nutritional fortification of its popular Wonder brand white bread. The campaign will feature Professor Wonder, the familiar spokes-character. The new offering involves two spots: the first promotes the fact that Wonder Bread now has 200% more calcium than regular enriched bread. The second spot highlights Wonder Bread as a good source of folic acid.

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