THE WORD IS, KEEP EARS OPEN ON PHONE CARDS

Unlucky retailers have learned that prepaid phone cards can become nightmares if they don't work properly, becoming a symbol to consumers of poor customer service or quality -- and it is the brand, not the phone-card company, that bears the blame.In a widely publicized incident last year, Kmart was one of several chains and promoters who bought phone cards from an Atlanta company that subsequently

Unlucky retailers have learned that prepaid phone cards can become nightmares if they don't work properly, becoming a symbol to consumers of poor customer service or quality -- and it is the brand, not the phone-card company, that bears the blame.

In a widely publicized incident last year, Kmart was one of several chains and promoters who bought phone cards from an Atlanta company that subsequently turned off the the sevice, leaving thousands of consumers with dead cards and anger aim

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