WORKING WITH A NET

Internet-based ventures focused on consumer marketing tend to attract the most attention, but the Net's value as a business communications vehicle has been quietly increasing. While electronic mail is the most widespread application so far, some companies are exploring whether the Internet can be used to, for example, cost-effectively keep tabs on product during its journey through the supply chain.Others

Internet-based ventures focused on consumer marketing tend to attract the most attention, but the Net's value as a business communications vehicle has been quietly increasing. While electronic mail is the most widespread application so far, some companies are exploring whether the Internet can be used to, for example, cost-effectively keep tabs on product during its journey through the supply chain.

Others are questioning how the Internet fits in with existing communications vehicles

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