WORKOUT TAPES BUILDING A HOME

Product change and diversity are driving the growth of the fitness video category. Consequently, retailers can expect a healthy "bump" in exercise tape sales this month, the traditionally strong selling period, but also throughout the year, according to studio and programming supply executives.The proliferation of titles becoming available in the fitness video category is a sign of its growth potential,

Product change and diversity are driving the growth of the fitness video category. Consequently, retailers can expect a healthy "bump" in exercise tape sales this month, the traditionally strong selling period, but also throughout the year, according to studio and programming supply executives.

The proliferation of titles becoming available in the fitness video category is a sign of its growth potential, the executives said. New celebrities are entering the exercise arena and new exee

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