WORKSHOP COVERS WINTER FRUIT RETAILING

SAN FRANCISCO -- Representatives of the Chilean Fresh Fruit Association recently led a merchandising workshop for about 20 Bay-area retailers at the San Francisco Wholesale Produce Market.he coming weeks, said Michael Janis, general manager of terminal market, which supplies area supermarkets and food-service establishments.The Chilean Fresh Fruit Association representatives distributed point-of-sale

SAN FRANCISCO -- Representatives of the Chilean Fresh Fruit Association recently led a merchandising workshop for about 20 Bay-area retailers at the San Francisco Wholesale Produce Market.

he coming weeks, said Michael Janis, general manager of terminal market, which supplies area supermarkets and food-service establishments.

The Chilean Fresh Fruit Association representatives distributed point-of-sale handouts, CD-roms containing advertising materials and other literature to

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