WOULD YOU BELIEVE 'FROZEN FOOD SEASON'?

Is there life after National Frozen Food Month? One of the industry's bigger, more successful case-moving promotions, the March event is well supported by retailers, manufacturers and local frozen food organizations.But retailers and others representing a cross-section of participants in March National Frozen Food Month are eager to expand on that sole nationally supported effort.While one obvious

Is there life after National Frozen Food Month? One of the industry's bigger, more successful case-moving promotions, the March event is well supported by retailers, manufacturers and local frozen food organizations.

But retailers and others representing a cross-section of participants in March National Frozen Food Month are eager to expand on that sole nationally supported effort.

While one obvious goal would be to extend the uptick in sales the monthlong promotion brings, an

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