WRAP SESSION

The workhorse categories of aluminum foil and plastic food wraps will gallop to a more prominent position in grocery ads and promotions this summer.Retailers interviewed by SN about food wrap sections said this is a prime period to feature them as barbecue necessities alongside the burger buns and soda six-packs.The action this year, they added, will be driven in large part by vendor programs. Many

The workhorse categories of aluminum foil and plastic food wraps will gallop to a more prominent position in grocery ads and promotions this summer.

Retailers interviewed by SN about food wrap sections said this is a prime period to feature them as barbecue necessities alongside the burger buns and soda six-packs.

The action this year, they added, will be driven in large part by vendor programs. Many of the manufacturer promotions will involve additional displays and shippers,

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