WRAPPED ATTENTION

Image is everything when it comes to private-label packaging.Indeed, it's become more important than ever as the supermarket industry continues to pour a stream of store-brand makeovers and introductions into the market, all with packaging playing a crucial part in their image-building efforts.To the national brand community, meanwhile, image is important enough to sue over.The trade infringement

Image is everything when it comes to private-label packaging.

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