WRIGLEY GETS POPAI AWARD FOR RETAIL-BASED BRAND MARKETING

CHICAGO -- Point-of-Purchase Advertising International presented the Wm. Wrigley Jr. Co. here with its Chief Award for the company's contributions to the in-store advertising industry.The Washington-based trade association of the POP ad industry annually hands out the award for excellence in in-store advertising and ethical business practices.Dick Blatt, POPAI president and chief executive officer,

CHICAGO -- Point-of-Purchase Advertising International presented the Wm. Wrigley Jr. Co. here with its Chief Award for the company's contributions to the in-store advertising industry.

The Washington-based trade association of the POP ad industry annually hands out the award for excellence in in-store advertising and ethical business practices.

Dick Blatt, POPAI president and chief executive officer, commended the confectioner for its success in retail-based brand marketing.

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