So far, prepaid phone cards aren't selling as often as milk and eggs in supermarkets. But retailers are looking to get their fair share of this booming business.
To stimulate sales in food stores, they say several obstacles have to be overcome. They include:
The market needs to be greatly expanded beyond those consumers with limited incomes who represent a large percentage of the current card users. "These cards appeal to a limited group of people," said Larry Hage, regional