WYETH-AYERST AD TIES-IN CHAINS

RADNOR, Pa. -- In conjunction with the introduction of its liquid Bonamil formula, Wyeth-Ayerst Laboratories here ran a newspaper ad that mentioned many of the country's top supermarket chains.The cooperative ad, which ran in major U.S. newspapers last month, boldly touted that consumers could save up to $32 per month with Bonamil products. However, while the ad compared nutrition contents with Ross

RADNOR, Pa. -- In conjunction with the introduction of its liquid Bonamil formula, Wyeth-Ayerst Laboratories here ran a newspaper ad that mentioned many of the country's top supermarket chains.

The cooperative ad, which ran in major U.S. newspapers last month, boldly touted that consumers could save up to $32 per month with Bonamil products. However, while the ad compared nutrition contents with Ross Laboratories' Similac product, it did not make an actual price comparison.

Wy

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