POMPANO BEACH, Fla. -- A new Christmas dinner package provided a nice surprise for Xtra Super Food Centers here. So did whole, roasted pigs.
The dinner -- a picnic pork shoulder with rice and beans -- targeted the Latino community, and it apparently hit its mark.
From just five of its stores, situated in areas with a large Latino population, Xtra Super sold 1,789 of the dinners at $18.99 each.
"We were amazed. I knew they'd sell, but not like that. We got $35,000 in sa