XTRA'S OWN DEMO TEAM HELPS MANAGE SAMPLING

POMPANO BEACH, Fla. -- Xtra Super Food Centers here has developed its own demonstration team to sample grocery products on a weekly basis.The program allows Xtra to bring a sales-driven orientation and uniform presentation to its demonstrations, according to Gerri Seinberg, the company's safety and sanitation manager, who coordinates the new product sampling program.For the program, Xtra demos 10

POMPANO BEACH, Fla. -- Xtra Super Food Centers here has developed its own demonstration team to sample grocery products on a weekly basis.

The program allows Xtra to bring a sales-driven orientation and uniform presentation to its demonstrations, according to Gerri Seinberg, the company's safety and sanitation manager, who coordinates the new product sampling program.

For the program, Xtra demos 10 products in each of its eight Florida stores every week. The demonstrations run

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