YA GOTTA HAVE HEART

Greeting cards have become the heart and, in some cases, the soul of supermarkets' nonfood departments.As suppliers introduce new strategies -- Hallmark's Expressions, Gibson Greetings' theme park and American Greetings' All New American Way -- retailers are devoting more space and generally re-evaluating their approach to social expressions in an effort to squeeze even more profit out of a high-return

Greeting cards have become the heart and, in some cases, the soul of supermarkets' nonfood departments.

As suppliers introduce new strategies -- Hallmark's Expressions, Gibson Greetings' theme park and American Greetings' All New American Way -- retailers are devoting more space and generally re-evaluating their approach to social expressions in an effort to squeeze even more profit out of a high-return business.

"Greeting cards are a high priority for us," said Rod Boni, groc

Register to view the full article

Already a member? .