YEAR OF THE HORSE POWERS PRODUCE PROMOTIONS

FAIRFIELD, Ohio -- While the Year of the Horse gives the Chinese an excuse to celebrate with friends and family, this month's Chinese New Year presents produce department managers with a chance to improve their own fortunes.The annual, ethnic holiday can be a sales-building opportunity for supermarkets. Produce department officials who play up the New Year in their stores told SN they see double-digit

FAIRFIELD, Ohio -- While the Year of the Horse gives the Chinese an excuse to celebrate with friends and family, this month's Chinese New Year presents produce department managers with a chance to improve their own fortunes.

The annual, ethnic holiday can be a sales-building opportunity for supermarkets. Produce department officials who play up the New Year in their stores told SN they see double-digit sales increases during the period.

Jungle Jim's International Market, a spr

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