THE YEAR RETAILERS EMBRACED THE ETHNIC CHALLENGE

This won't be known as the year that supermarkets first discovered the opportunities in ethnic merchandising. That happened some time ago.But 2001 may go down as the year that the industry got more serious about addressing the opportunities.A number of retail companies around the country, including some in the Northeast, have recently added executives dedicated to ethnic merchandising as they tinker

This won't be known as the year that supermarkets first discovered the opportunities in ethnic merchandising. That happened some time ago.

But 2001 may go down as the year that the industry got more serious about addressing the opportunities.

A number of retail companies around the country, including some in the Northeast, have recently added executives dedicated to ethnic merchandising as they tinker with new in-store experiments. Late last month Kmart expanded its new distri

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