A YEAR-ROUND PUSH

Retailers are working to take better advantage of the promotability of frozen food on more of a year-round basis. They are getting some help from manufacturers in the task, but the main obstacle to exploiting frozens' high promotability is the retailers' challenge alone: space. Frozen food executives interviewed by SN said that, where they can, they are expanding display space, but often they are

Retailers are working to take better advantage of the promotability of frozen food on more of a year-round basis. They are getting some help from manufacturers in the task, but the main obstacle to exploiting frozens' high promotability is the retailers' challenge alone: space. Frozen food executives interviewed by SN said that, where they can, they are expanding display space, but often they are faced with a freeze on department square footage, or even a reduction.

Their tactics inc

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