YOUNG SHOPPERS PREFER CONVENIENCE OVER PRICE

WASHINGTON -- Generations X and Y in the United States seek convenience, prepared foods and specialty products from their supermarket, whereas older Americans demand premium customer service and low prices, according to a new white paper, "The Generation Gap," from the Food Marketing Institute here.ments, according to the FMI. The report notes that although many differences exist between the two groups,

WASHINGTON -- Generations X and Y in the United States seek convenience, prepared foods and specialty products from their supermarket, whereas older Americans demand premium customer service and low prices, according to a new white paper, "The Generation Gap," from the Food Marketing Institute here.

ments, according to the FMI. The report notes that although many differences exist between the two groups, there are some commonalties.

Commented Janice Jones, director of research

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