YOUNG SHOPPERS PREFER CONVENIENCE OVER PRICE

WASHINGTON -- Generations X and Y in the United States seek convenience, prepared foods and specialty products from their supermarket, whereas older Americans demand premium customer service and low prices, according to a new white paper, "The Generation Gap," from the Food Marketing Institute here.ments, according to the FMI. The report notes that although many differences exist between the two groups,

WASHINGTON -- Generations X and Y in the United States seek convenience, prepared foods and specialty products from their supermarket, whereas older Americans demand premium customer service and low prices, according to a new white paper, "The Generation Gap," from the Food Marketing Institute here.

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