Will tomorrow's shoppers see fruits and vegetables as an alternative to aspirin and flu shots?
It's possible, noted industry observers who peered into their crystal balls for SN. Consumers are likely to regard fresh produce as good for what ails them, and that should increase consumption of veggies and fruits. The popularity of organics and regional, artisan foods will continue as well, sources said. Most provocative of all, some observers predicted home cooking will make a comeb