Beverages are not just for quenching thirst anymore.
Nowadays in the beverage aisle you can find drinks that claim to enhance memory, provide resistance against a cold, or increase energy.
The beverage category is flooded with sports drinks and nutraceuticals touting health benefits. While sports drinks are designed to replenish electrolytes, nutraceuticals are meant to address a broad range of health issues.
"We mainly see the sports drinks purchased as after-exe