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It takes more than clever advertising and effective promotion to succeed in brand marketing. Those critical elements merely set the stage for what happens in-store. Did the shopper buy the product?Getting that sale is often more difficult than providing value to the shopper, according to experts familiar with the challenges of in-store merchandising. The right products must be stocked in the right

It takes more than clever advertising and effective promotion to succeed in brand marketing. Those critical elements merely set the stage for what happens in-store. Did the shopper buy the product?

Getting that sale is often more difficult than providing value to the shopper, according to experts familiar with the challenges of in-store merchandising. The right products must be stocked in the right place on the shelf. Discontinued items must be removed to make room. New products somet

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