YOUTH IN A BOTTLE

Contrary to the prevailing trends in most nonfood categories, consumers are trading up in their purchases of skin care products.Following a now-familiar storyline, the aging baby-boomer demographic is driving retailers and manufacturers to upscale skin care products that counteract the effects of getting older. And they are willing to pay for any form of youth in a bottle or jar that works, retailers

Contrary to the prevailing trends in most nonfood categories, consumers are trading up in their purchases of skin care products.

Following a now-familiar storyline, the aging baby-boomer demographic is driving retailers and manufacturers to upscale skin care products that counteract the effects of getting older. And they are willing to pay for any form of youth in a bottle or jar that works, retailers told SN during a recent conference of the General Merchandise Distributors Council,

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