YOUTH BRANDS ARE SEEN PLAYING OUT IN SUPERMARKETS

BOCA RATON, Fla. -- Supermarkets will be battlegrounds for brands trying to appeal to younger generations influenced by diversity and "urban culture."That's the opinion of Keith Clinkscales, chairman and CEO of Vanguard Media, who participated in a panel on "Emerging Demographic Groups" during this month's Food Marketing Institute Midwinter Executive Conference here."The supermarket industry can better

BOCA RATON, Fla. -- Supermarkets will be battlegrounds for brands trying to appeal to younger generations influenced by diversity and "urban culture."

That's the opinion of Keith Clinkscales, chairman and CEO of Vanguard Media, who participated in a panel on "Emerging Demographic Groups" during this month's Food Marketing Institute Midwinter Executive Conference here.

"The supermarket industry can better seize minority opportunities to make their businesses better," he said. "

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