The future of the photo/film business is with today's youth. The big name suppliers are placing their money on the "tween" market, targeting those between the ages of 9 and 15. According to Kodak marketing statistics, this group represents $130 billion in discretionary spending and $500 billion in spending influence.
This month, the Rochester, N.Y.-based film company launched its first youth marketing campaign in time for the back-to-school season. Sources report Kodak will spend $75